The people have spoken…and they love Mad Men.
Ratings are up and it is clear Don Draper has captured an audience. But, there is more to the story.
Through Mad Men, we are getting a look at how people have turned to Netflix and other ‘alternative’ distribution methods to ‘catch-up’ on a series and then jump back in when it returns in real-time to its original network. (See link to article below.)
Alternative is in quotes because Nexflix, Hulu, etc. are less and less alternative and more and more mainstream these days. Viewers view content in the ways that are most convenient and accessible for their needs. Where there’s a will to watch, there is a way!
As we all know, people are busy, but that doesn’t mean they are willing to miss out on the gem that their friends, neighbors and critics have found in Mad Men and the same phenomenon applies to any and all ‘hot’ shows. It’s never too late to catch up, get up to speed and tag-in… even if a series has been around for many seasons.
And, this trend or truth has many consequences for the creators and distributors of content—positive ones! More channels and more distribution methods drive the need for content; content that’s original and inspired! Clearly, with more ways to watch, the need for content will continue to increase.
Distribution channels evolve, too. Mad Men airs on AMC; which wasn’t exactly synonymous with Emmy-worthy original content in the past—but wow, has that changed with Mad Men, Breaking Bad and The Walking Dead! And, we all know that HBO and Showtime didn’t used to produce amazing original content and now they churn it out like child’s play.
So, if it can be done, this progress in original content development, Netflix and others will want to develop their own original programs, too. They won’t be alone. Alternative entertainment methods will continue to crop up and they will need content as well…
Have any ideas you’d like to share?
Speaking of Mad Men, New Show Studios own President Anthony Valkanas got to meet and greet and enjoy a photo op with Mad Men creator Matthew Weiner at the NATPE (National Association of Television Program Executives) Market & Conference in January in Miami. Certainly a pleasure to rub elbows with the creator of such a successful series.